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Matthew McConaughey slyly references True Detective in bizarre car ads

Rust Cohle is back. Kind of.

RUST COHLE MAY not be reappearing in the second season of True Detective, but he isn’t gone forever.

Matthew McConaughey has brought the taciturn detective out to play (sort of) in these new adverts for US car manufacturer Lincoln.

We’re not sure what’s going on, but it’s sure as hell enjoyable.

Lincoln Motor Co / YouTube

“I just liked it.” OK, Matt.

The second one, Bull, manages to get even stranger.

Lincoln Motor Co / YouTube

What are you on about Matthew?? What are you on about??

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